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Consumerism and the Movement of Housewives into Wage Work

Consumerism and the Movement of Housewives into Wage Work

David R. Wells

66,74 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Sociedad y cultura: general
ISBN:
9781138611597
66,74 €
IVA incluido
Disponible

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Sobre IBD

First published in 1998, this volume explores the connections between the rises in consumerism and the number of married women in paid work in light of the centrality of shopping and consumerism to the modern world. David R. Wells argues for women’s incomplete gains from consumerism through an analysis of married women’s employment, the structure of capitalism and the contradictory requirements of consumerism, the homemaker ideal and gender identity. Through this, Wells demonstrates how the gendered expectations of consumerism became motivating factors for women to join the workforce, resulting in higher standards of living and greater marital power.

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