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Consumer Value

Consumer Value

Morris Holbrook

118,02 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
1998
Materia
Empresa y gestión
ISBN:
9780415191937
118,02 €
IVA incluido
Disponible

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Sobre IBD

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of ’value’ it is as provocative as it is rigorous.

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    Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of ’value’ it is as provocative as it is rigorous. ...