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Consumer Value im Category Management-Modell nach ECR

Consumer Value im Category Management-Modell nach ECR

Christina Holweg

97,13 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834916952
97,13 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Christina Holweg geht der Frage nach, welche Leistungsbereiche für Handelsunternehmen Consumer Value generieren. Sie leitet ein erweitertes Category Management-Modell ab, das auch qualitative Aspekte und die Leistungsbereiche Personal und den Point-of-Sale reflektiert.

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