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Consumer Sophistication

Consumer Sophistication

Nicola Sauer

109,01 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824478903
109,01 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Kálamo Books
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Sobre IBD

Nicola Sauer untersucht, was sich hinter dem Konzept Consumer Sophistication verbirgt und wie Consumer Sophistication gemessen und in der Praxis nutzbar gemacht werden kann.

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