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Consumer Research

Consumer Research

 

100,81 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
1997
Materia
Empresa y gestión
ISBN:
9780415156844

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.

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