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Consumer Psychology

Consumer Psychology

Hazel Huang

103,31 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9781473906983
103,31 €
IVA incluido
Disponible

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Sobre IBD

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

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Otros libros del autor

  • Consumer Psychology
    Hazel Huang
    Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. ...