Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Toma de decisiones en la gestión de empresas > Consumer Experience and Decision-Making in the Metaverse
Consumer Experience and Decision-Making in the Metaverse

Consumer Experience and Decision-Making in the Metaverse

Theodore Tarnanidis

235,76 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2024
Materia
Toma de decisiones en la gestión de empresas
ISBN:
9798369349069
235,76 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.

Artículos relacionados

  • Ethics and Decision-Making for Sustainable Business Practices
    Ionica Oncioiu
    Alongside increasing demands for transparency and accountability, business governance is transforming due to decades of economic turmoil, regulatory reform, and technological change. There is now a holistic approach to this concept, as it is no longer just about running companies and organization efficiently. Ethics and Decision-Making for Sustainable Business Practices is a cr...
    Disponible

    282,00 €

  • Decisions
    Robert L. Dilenschneider
    ...
    Disponible

    15,88 €

  • Treasure Hunt
    Michael Hinkle
    Sales Isn’t a Rat Race...It’s a Treasure Hunt.The question is...how do you get to the treasure? With over thirty years of sales experience-from owning his own business to commission-only roles-Michael Hinkle shares the mindsets and practices he’s used to cultivate a multimillion-dollar sales career. With a refreshingly straightforward and simple perspective on how to build a th...
    Disponible

    16,19 €

  • Economics in Two Lessons
    John Quiggin
    A masterly introduction to the key ideas behind the successes-and failures-of free-market economicsSince 1946, Henry Hazlitt’s bestselling Economics in One Lesson has popularized the belief that economics can be boiled down to one simple lesson: market prices represent the true cost of everything. But one-lesson economics tells only half the story. It can explain why markets of...
    Disponible

    30,15 €

  • Hunting for True Wealth
    Dave Young
    Not all wealth is financial. No matter your age, career, or life experience, true wealth is within reach.Financial investing is a lot like big game hunting. They both come with risk and reward. They both require discipline, research, and excellent timing. They both offer clues to what it means to be truly wealthy.Hunting for True Wealth is your fun and informative guide to livi...
    Disponible

    17,77 €

  • ¿Quién decide quién decide?
    TED J. RAU
    Se forman tantos grupos y muchos de ellos se desvanecen. ¿Qué distingue a los grupos que crecen y prosperan de los que se desvanecen y fracasan? Los factores de éxito están bien estudiados, aunque las lecciones aprendidas difícilmente se incorporan al diseño de quienes inician grupos. Eso tiene sentido: los grupos se forman porque las personas sienten la urgencia de un cambio e...
    Disponible

    19,24 €

Otros libros del autor

  • AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing
    Theodore Tarnanidis
    Artificial intelligence (AI) reshapes marketing by enabling data-driven decisions that enhance efficiency, precision, and personalization. AI can also become a powerful tool for advancing diversity, equity, and inclusion (DEI) in marketing strategies. By analyzing data, AI uncovers biases, detects underrepresented demographics, and guides inclusive content creation and audience...
    Disponible

    306,23 €

  • AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing
    Theodore Tarnanidis
    Artificial intelligence (AI) reshapes marketing by enabling data-driven decisions that enhance efficiency, precision, and personalization. AI can also become a powerful tool for advancing diversity, equity, and inclusion (DEI) in marketing strategies. By analyzing data, AI uncovers biases, detects underrepresented demographics, and guides inclusive content creation and audience...
    Disponible

    253,45 €

  • Consumer Experience and Decision-Making in the Metaverse
    Theodore Tarnanidis
    Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive mean...
    Disponible

    308,14 €