LIBROS DEL AUTOR: theodore tarnanidis

8 resultados para LIBROS DEL AUTOR: theodore tarnanidis

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  • AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing
    Theodore Tarnanidis
    Artificial intelligence (AI) reshapes marketing by enabling data-driven decisions that enhance efficiency, precision, and personalization. AI can also become a powerful tool for advancing diversity, equity, and inclusion (DEI) in marketing strategies. By analyzing data, AI uncovers biases, detects underrepresented demographics, and guides inclusive content creation and audience...
    Disponible

    306,23 €

  • AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing
    Theodore Tarnanidis
    Artificial intelligence (AI) reshapes marketing by enabling data-driven decisions that enhance efficiency, precision, and personalization. AI can also become a powerful tool for advancing diversity, equity, and inclusion (DEI) in marketing strategies. By analyzing data, AI uncovers biases, detects underrepresented demographics, and guides inclusive content creation and audience...
    Disponible

    253,45 €

  • Cross-Cultural Perspectives on Luxury Marketing
    Theodore K. Tarnanidis
    As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of 'masstige' (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing st...
    Disponible

    425,89 €

  • Cross-Cultural Perspectives on Luxury Marketing
    Theodore K. Tarnanidis
    As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of 'masstige' (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing st...
    Disponible

    222,86 €

  • Reshaping Marketing Science in Wholesaling and Retailing
    Theodore K. Tarnanidis
    As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, busine...
    Disponible

    439,22 €

  • Reshaping Marketing Science in Wholesaling and Retailing
    Theodore K. Tarnanidis
    As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, busine...
    Disponible

    334,18 €

  • Consumer Experience and Decision-Making in the Metaverse
    Theodore Tarnanidis
    Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive mean...
    Disponible

    308,14 €

  • Consumer Experience and Decision-Making in the Metaverse
    Theodore Tarnanidis
    Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive mean...
    Disponible

    235,76 €