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Consumer Ethnocentrism, Country of Origin and Marketing

Consumer Ethnocentrism, Country of Origin and Marketing

Paweł Bryła / Tomasz Domański

240,48 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Empresa y gestión
ISBN:
9781032269009

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Sobre IBD

Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

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  • Consumer Ethnocentrism, Country of Origin and Marketing
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    Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. ...
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