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Consumer Engagement in the Cultural Sector

Consumer Engagement in the Cultural Sector

Magdalena Kosiada-Sylburska / Paweł Bryła

267,69 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9781032909912

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Sobre IBD

The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.

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