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Consumer-Driven Demand and Operations Management Models

Consumer-Driven Demand and Operations Management Models

 

243,53 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9781489983695
243,53 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Part I-Rational consumer behavior : endogenous decision making mechanisms.-Cheap talk in operations : role of intentional vagueness.- Product design in a market with satisficing customers.- The effect of assortment rotation on consumer choice, and its impact on competition.- Models of herding behavior in operations management.-Part II-Organizational strategies for managing rational/strategic consumer behavior.-Internet-based distribution channel for product diversion with potential manufacturer’s intervention.- Managing client portfolio in a two-tier supply chain.- Strategic customer behavior and the benefit of decentralization.-Part III-Products strategies for managing rational/strategic consumer behavior.-Is assortment selection a popularity contest?.- Product design, pricing, and capacity investment in a congested production system.- Selling to strategic customers : opaque selling strategies.- Competing through mass customization.-Part IV-Operational strategies for managing rational/strategic consumer behavior.-Counteracting strategic consumer behavior in dynamic pricing systems.- Mitigating the adverse impact of strategic waiting in dynamic pricing settings.-The impact of strategic consumer behavior on the value of operational flexibility.- Capacity rationing with strategic customers.-Part V-Pricing strategies for managing rational/strategic consumer behavior.-Shaping consumer demand through the use of contingent pricing.- Strategic consumer response to dynamic pricing of perishable products.- Strategic behavior in supply chains : information acquisition.-Index.

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