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Consumer Demographics and Behaviour

Consumer Demographics and Behaviour

David A. Swanson / Farhat Yusuf / Jo M. Martins

206,60 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9789400718548
206,60 €
IVA incluido
Disponible

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Sobre IBD

Section I - Basic Issues: Market Size and Composition: 1: The Making of Markets.- 2: Perspectives on Consumer Behaviour.- 3: Towards Consumer Demographic Perspectives.- Section II - Demographic Change, Markets and Consumption: 4: Population Growth in Global Markets.- 5: Growth of Global Markets.- 6: Life Cycle: Consumption, Consumer Income and Savings.- Section III - Consumption, Income, Age, Cohort and Gender.- 7: Consumer Allocation Patterns.- 8: Market Segmentation and Income Distribution.- 9: Age, Preferences and Market Segmentation.- 10: Gendered Preferences and One-Person Households.- 11: Age and Product Substitution and Cohort Preferences.- 12: Demographic Perspectives on Consumer Behaviour and Implications for the Future.

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