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Consumer Decision-Making, Analytics and AI

Consumer Decision-Making, Analytics and AI

Andrew Smith / Evgeniya Lukinova / John Harvey

268,47 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Toma de decisiones en la gestión de empresas
ISBN:
9781032830445
268,47 €
IVA incluido
Disponible

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Sobre IBD

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

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