LIBROS DEL AUTOR: evgeniya lukinova

1 resultados para LIBROS DEL AUTOR: evgeniya lukinova

evgeniya lukinova Eliminar filtro Quitar filtros
  • Consumer Decision-Making, Analytics and AI
    Andrew Smith / Evgeniya Lukinova / John Harvey
    Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science. ...
    Disponible

    268,47 €