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Consumer Culture, Branding and Identity in the New Russia

Consumer Culture, Branding and Identity in the New Russia

Graham H.J. Roberts / Graham Roberts

84,24 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Negocios internacionales
ISBN:
9780367340636
84,24 €
IVA incluido
Disponible

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Sobre IBD

Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.

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