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Consumer Confusion im Handel

Consumer Confusion im Handel

Markus Schweizer

78,27 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824483587
78,27 €
IVA incluido
Disponible

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Sobre IBD

Markus Schweizer identifiziert im Zuge der Skalenentwicklung für Consumer Confusion die Auslöser für die Konfusion der Konsumenten und bestimmt die Reduktionsstrategien. Er stellt ein Positionierungs- und Profilierungskonzept vor, das die Entwicklung von Kundenorientierung und -begeisterung unterstützen soll.

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