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Consumer Behaviour in Asia

Consumer Behaviour in Asia

Deanna Ciarlante / Hellmut Schütte

64,97 €
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Editorial:
Springer Nature B.V.
Año de edición:
1998
Materia
Ventas y marketing
ISBN:
9780333736258

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An Alternative Consumer Behaviour Theory for Asia Distinguishing Features of Asian Culture The Mind-Set of the Individual Consumer Driving Forces in Asian Consumer Behaviour An Example of Asian Consumer Behaviour: The Leisure Industry Marketing Implications The Marketing Mix Modernisation vs. Westernisation of Asian Consumer Behaviour Appendix: Case Studies

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