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Consumer Behaviour and Social Network Sites

Consumer Behaviour and Social Network Sites

Sarah Zaraket

42,80 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Empresa y gestión
ISBN:
9780367532864
42,80 €
IVA incluido
Disponible

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Sobre IBD

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

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Otros libros del autor

  • Consumer Behaviour and Social Network Sites
    Sarah Zaraket
    This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it. ...