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Consumer Behavior

Consumer Behavior

Consumer Behavior

Erik Madsen

185,40 €
IVA incluido
Consulta disponibilidad
Editorial:
ML Books International - IPS
Año de edición:
2018
Materia
Economía conductista/conductual
ISBN:
9781632406835

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Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.

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