Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Consumer awareness about green marketing & effect on buying behavior
Consumer awareness about green marketing & effect on buying behavior

Consumer awareness about green marketing & effect on buying behavior

Manzoor Irfan

48,85 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9783659710544
48,85 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

The purpose of this research was to scrutinize expressive study on the effect of green marketing on the buying pattern of consumers. In this scrutiny I have tried to consider the effects of green buying and green consumerism which have not been extensively discussed in easier way. Ecology and the environment friendly steps are important for human liability to learn and understand well. So I have chosen this specific area that would help the further research and generation of new ideas in this field that will play a positive role for the future organizations.In the new era the dramatic changes in the life styles of the peoples and big revolution occurred due to technological change it changes the consumer lifestyle and decision making and buying behavior. It changes mind of peoples toward society well being.Therefore, the purpose of this study was to find the determinants of consumers green purchase intentions with particular focus on whether and how does perceived product price and quality of a green product influence consumer decisions and choices.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €