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Comunicazione interculturale

Comunicazione interculturale

Xuan Li

58,82 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209213571
58,82 €
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Sobre IBD

Le serie televisive americane sono state introdotte per la prima volta in Cina negli anni ’80 e la loro popolarità è cresciuta negli ultimi anni. A differenza delle serie televisive sudcoreane degli anni precedenti, la popolarità delle serie televisive americane non si basa sulla televisione, ma su Internet. Come forma d’arte che unisce suono e immagine, le serie TV americane non solo offrono al pubblico cinese una nuova esperienza audiovisiva, ma anche esperienze interculturali della cultura e dei valori americani. Questo studio esplorativo utilizza un questionario e un focus group per indagare l’atteggiamento del pubblico cinese nei confronti delle serie TV americane, analizzare l’influenza che queste possono avere sul pubblico cinese contemporaneo e fornire un contributo utile anche ad altre serie straniere che sono entrate o entreranno nel mercato cinese delle serie TV.

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