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Comunicazione finanziaria

Comunicazione finanziaria

Nouredine MARCHOUD

132,43 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Gestión y técnicas de gestión
ISBN:
9786209571893
132,43 €
IVA incluido
Disponible

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Sobre IBD

Obbligo legale e di fatto, la comunicazione finanziaria è una componente fondamentale della strategia aziendale. Essa svolge un ruolo decisivo nel mantenere e sviluppare relazioni sane e proficue con i vari stakeholder dell’azienda (finanziatori, investitori, clienti, fornitori, istituzioni pubbliche, ONG, ecc.)La comunicazione contabile svolge un ruolo importante nel promuovere l’immagine di un’azienda sui mercati finanziari nazionali e internazionali, facilitando l’accesso ai capitali necessari per il suo sviluppo.Questo libro tratta esplicitamente le teorie della comunicazione finanziaria, le pratiche di pubblicazione delle informazioni contabili e le metodologie per comprendere la reazione del mercato finanziario all’annuncio dei bilanci. A livello empirico, lo studio si concentra sulle pratiche delle società marocchine in termini di comunicazione contabile, sulla reazione del mercato azionario alla pubblicazione dei bilanci e sull’approccio esplicativo alle performance anomale delle società quotate.

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