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Comunicação financeira

Comunicação financeira

Nouredine MARCHOUD

132,43 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Gestión y técnicas de gestión
ISBN:
9786209577017
132,43 €
IVA incluido
Disponible

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Sobre IBD

Obrigação legal e de facto, a comunicação financeira é uma componente fundamental da estratégia empresarial. Desempenha um papel decisivo na manutenção e no desenvolvimento de relações saudáveis e frutuosas com as diferentes partes interessadas da empresa (financiadores, investidores, clientes, fornecedores, instituições públicas, ONG, etc.).A comunicação contabilística desempenha um papel importante na promoção da imagem de uma empresa nos mercados financeiros nacionais e internacionais, facilitando o acesso aos capitais necessários ao seu desenvolvimento.Este livro aborda explicitamente as teorias da comunicação financeira, as práticas de publicação da informação contabilística e as metodologias para compreender a reação do mercado financeiro ao anúncio das demonstrações financeiras. No plano empírico, o estudo incide sobre as práticas das empresas marroquinas em termos de comunicação contabilística, a reação do mercado bolsista à publicação das demonstrações financeiras e a abordagem explicativa do desempenho anormal das empresas cotadas.

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