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Comunicazione commerciale attraverso il merchandising

Comunicazione commerciale attraverso il merchandising

Arsène Tshimanga Kalonji

105,13 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208228897
105,13 €
IVA incluido
Disponible

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Sobre IBD

Lo studio del comportamento d’acquisto può essere rilevante solo se si tiene conto della natura della relazione e della forma dello scambio. Alcuni scambi sono transazionali e scanditi nel tempo, mentre altri sono più relazionali e si sviluppano nel tempo. Inoltre, alcuni scambi sono formalmente contrattualizzati, mentre altri non lo sono. Se le aziende, per un chiaro desiderio di fidelizzare i clienti, si stanno orientando verso un marketing basato sulla relazione, dovranno anche sviluppare un modello di analisi del comportamento dei consumatori e degli acquirenti che si adatti alla forma della relazione.

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