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Comunicação sobre pandemia e saúde pública em contextos de baixa literacia

Comunicação sobre pandemia e saúde pública em contextos de baixa literacia

Bernice O Sanusi / Rachael O Ojeka-John

127,40 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209284892
127,40 €
IVA incluido
Disponible

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Sobre IBD

Comunicação sobre pandemia e saúde pública em contextos de baixa literacia: Strategies for Reaching Underserved Populations in Health Crises explora a intersecção crítica entre a comunicação de saúde e a literacia durante as emergências de saúde pública. Com base numa investigação de doutoramento realizada no sudoeste da Nigéria, o livro examina a forma como as estratégias de comunicação do Centro de Controlo de Doenças da Nigéria (NCDC) influenciaram a adesão aos protocolos de segurança da COVID-19 entre as populações não alfabetizadas. Avalia a eficácia de vários formatos de mensagens, canais de comunicação e abordagens culturalmente fundamentadas no envolvimento de comunidades carentes. Utilizando conhecimentos teóricos da comunicação em saúde e modelos de mudança de comportamento, o livro destaca as barreiras colocadas pela baixa literacia e oferece recomendações baseadas em evidências para mensagens de saúde pública inclusivas e acessíveis. Este trabalho é essencial para académicos, profissionais de saúde pública, decisores políticos e ONGs que procuram melhorar a comunicação durante crises de saúde, especialmente em contextos marginalizados ou de baixa literacia.

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