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Computer Based Marketing

Computer Based Marketing

 

64,03 €
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Ingeniería: general
ISBN:
9783663119975
64,03 €
IVA incluido
Disponible

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Sobre IBD

Ein konsequentes und computergestütztes Marketing entwickelt sich mehr und mehr zu einem entscheidenden Wettbewerbsfaktor. Mit dieser Erkenntnis vermittelt das Standardwerk zur Marketinginformatik in 2. Auflage umfassend und übersichtlich zielführende Informationen. Dazu werden die neuesten Erkenntnisse aus den unterschiedlichsten Teilbereichen der Marketinginformatik anschaulich anhand konkreter Projekte beschrieben und Anwendungspotentiale im Marketing aufgezeigt. Ein 'Muss' für jeden innovativ ausgerichteten Entscheidungsträger im Marketing.

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