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COMPORTAMENTO DOS CONSUMIDORES

COMPORTAMENTO DOS CONSUMIDORES

APARNA P / Sangeetha Lakshman / Sruthi V

71,03 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786630111958
71,03 €
IVA incluido
Disponible

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Sobre IBD

Este livro sobre o comportamento do consumidor fornece uma compreensão abrangente da forma como os consumidores pensam, sentem e tomam decisões de compra em diferentes situações de mercado. Abrange os conceitos fundamentais e a importância do comportamento do consumidor, juntamente com as várias fases pelas quais os consumidores passam durante o processo de decisão de compra. O livro também explica os factores internos e externos que influenciam as decisões dos consumidores, incluindo elementos psicológicos, sociais, culturais e pessoais.Além disso, o livro aborda diferentes modelos de comportamento do consumidor para ajudar a compreender as respostas dos consumidores e as tendências do mercado. Destaca também os direitos dos consumidores, as práticas éticas e o significado das leis de proteção dos consumidores, incluindo a Lei de Proteção do Consumidor. No geral, o livro oferece uma visão equilibrada dos conceitos, teorias e aplicações práticas do comportamento do consumidor, ajudando os alunos a compreender os consumidores modernos e as suas preferências em mudança no mercado

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