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Comportamento do consumidor e gerações na Suíça

Comportamento do consumidor e gerações na Suíça

Karina Saakyan

39,74 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208699680
39,74 €
IVA incluido
Disponible

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Sobre IBD

Sempre foi intrigante descobrir mais sobre o comportamento do consumidor e o que desencadeia e influencia as compras no mundo moderno. Estará relacionado com as diferenças culturais, a nossa tradição familiar ou seremos realmente influenciados pela publicidade em linha? Quanto mais exploramos o tema, mais nos perguntamos se o marketing personalizado será bem aceite pelo público em geral e por todas as gerações. As suposições dizem frequentemente que os Millenials acolherão bem esta técnica de marketing, enquanto os Baby Boomers se tornarão cépticos e protectores do seu espaço privado. Mas será que estes pressupostos são apoiados pela investigação? Será que se aplicam a todos os países? Este estudo foi efectuado na Suíça e trouxe resultados surpreendentemente interessantes...

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