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Comportamento dei consumatori nei confronti dello shopping online di moda per giovani adulti

Comportamento dei consumatori nei confronti dello shopping online di moda per giovani adulti

Alice Berthuy-Carniato

52,55 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208920883
52,55 €
IVA incluido
Disponible

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Il boom di Internet ha cambiato le abitudini dei consumatori sotto molti aspetti. Oggi è possibile acquistare quasi tutto su Internet comodamente dal proprio divano, ma anche accedere a informazioni, recensioni dei consumatori e altri dati che possono aiutare il consumatore a fare la scelta migliore. Le ricerche esistenti hanno cercato di trovare spiegazioni al comportamento dei consumatori online, anche se è complicato da analizzare. Questo libro si concentra esclusivamente sul comportamento dei consumatori nei confronti dello shopping online di abbigliamento e accessori di moda, indagando su una popolazione multiculturale di età compresa tra i 18 e i 25 anni.

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