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Competitive Strategy for Media Firms

Competitive Strategy for Media Firms

Sylvia M. Chan-Olmsted

268,00 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2005
Materia
Estudios de comunicación
ISBN:
9780805848120

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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

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