LIBROS DEL AUTOR: sylvia m chan olmsted

2 resultados para LIBROS DEL AUTOR: sylvia m chan olmsted

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  • Competitive Strategy for Media Firms
    Sylvia M. Chan-Olmsted
    Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise ...
    Disponible

    74,57 €

  • Traditional Media and the Internet
    Sylvia M. Chan-Olmsted
    This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet’s impact on a media value chain, online marketing of music products, Internet content st...
    Disponible

    58,09 €