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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Stuart St P Slatter

221,15 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2014
Materia
Empresa y gestión
ISBN:
9781138793521

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Sobre IBD

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

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