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Como A Qualidade Do E-Serviço Influencia Na Relação Entre As Capacidades Dinâmicas E O Desempenho Em Lojas Virtuais

Como A Qualidade Do E-Serviço Influencia Na Relação Entre As Capacidades Dinâmicas E O Desempenho Em Lojas Virtuais

Viviane Correa Manfio De Souza Bazzo

11,96 €
IVA incluido
Disponible
Editorial:
Editora Dialetica
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9786525298214
11,96 €
IVA incluido
Disponible

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Sobre IBD

Em Um Setor Competitivo Como O Das Lojas Virtuais No Brasil, As “Capacidades Dinâmicas” São De Extrema Importância, Pois Tratam Da Capacidade De As Empresas Se Adaptarem E Reagirem Às Mudanças. Neste Livro, Vamos Entender Como A Relação Entre As Capacidades Dinâmicas E O Desempenho Percebido Das Empresas E-Businesses, Mais Especificamente Lojas Virtuais, Pode Ser Moderada E/Ou Mediada Pela Percepção Da Qualidade Do Serviço Eletrônico. O E-Serviço, Por Sua Vez, É Mais Do Que Simples Cumprimento De Um Pedido, Mais Do Que A Capacidade De Resposta Do Website Ou O Envio E Recebimento De Solicitações De Status. A Verdadeira Natureza Do E-Serviço Está Em Prover Aos Consumidores Uma Experiência Superior Em Relação Ao Fluxo Interativo De Informações Da Compra. A Qualidade Do Serviço Representa A Diferença Entre As Expectativas Dos Clientes De Uma Empresa E O Desempenho Do Serviço Percebido Por Eles. 10

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