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Communication strategies for attracting tickets

Communication strategies for attracting tickets

Ana Domingas Matangue Cuambe

48,30 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786207658480
48,30 €
IVA incluido
Disponible

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Sobre IBD

Communication strategies for attracting admissions is a book that aims to contribute to knowledge about the development of communication strategies for attracting admissions to higher education institutions (HEIs) in a growing higher education market. It demonstrates that HEIs don’t need to resort to the practices of industrial companies and that within their own context they can be successful in attracting customers (admissions). The book is aimed at students, teachers, higher education researchers, managers of higher education institutions, communication and marketing managers.

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