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Commercializzazione a sostegno del Farmacista

Commercializzazione a sostegno del Farmacista

Ehsane Premdjee

125,93 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2020
Materia
Farmacología
ISBN:
9786203101768
125,93 €
IVA incluido
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Nel processo sanitario nazionale in corso di sviluppo, il farmacista dovrà garantire un servizio locale, fornire assistenza di primo soccorso e adempiere alle missioni della legge HPST e della nuova convenzione farmaceutica. Ma come si può raggiungere questo obiettivo e allo stesso tempo migliorare le vendite, in un contesto di maggiore concorrenza e di continua erosione dei margini? Il marketing è una delle risposte a questa sfida. Dopo una presentazione delle nozioni essenziali del Marketing e del loro utilizzo nelle aziende, E. Premdjee propone ad Officine applicazioni concrete che vi aiuteranno a preservare la vostra sostenibilità finanziaria e ad adattarvi ai cambiamenti ambientali e normativi. Spiegherà anche come gli stessi strumenti possano migliorare l’immagine del farmacista presso il grande pubblico e confermare il suo ruolo di protagonista nel settore sanitario.

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Otros libros del autor

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