Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Commercial communication through merchandising
Commercial communication through merchandising

Commercial communication through merchandising

Arsène Tshimanga Kalonji

105,21 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208228873
105,21 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

The study of purchasing behavior can only be relevant if we take into account the nature of the relationship and the form of the exchange. Some exchanges are transactional and punctuated in time, while others are more relational and unfold over time. What’s more, some exchanges are formally contractualized, while others are not. If companies, out of an obvious concern for customer loyalty, are moving towards relationship-based marketing, they will also need to develop a model for analyzing consumer and buyer behavior that is adapted to the type of relationship involved.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • ZWISCHENMENSCHLICHE KOMMUNIKATION
    Arsène Tshimanga Kalonji
    Manchmal wird behauptet, dass die Kommunikation eine relativ junge Wissenschaft ist, die erst Mitte des 20. Jahrhunderts als solche (Wissenschaft) betrachtet wurde. Als Wissenschaft gehört sie jedoch sowohl zu den Geistes- als auch zu den Sozialwissenschaften, da die Kommunikation in verschiedenen Bereichen des gesellschaftlichen Lebens wie Politik, Gesundheit, Staatsbürgerscha...
    Disponible

    90,95 €

  • COMUNICAZIONE INTERPERSONALE
    Arsène Tshimanga Kalonji
    È talvolta appropriato dire che la comunicazione è una delle scienze relativamente giovani, avendo iniziato a essere considerata tale (scienza) solo a metà del XX secolo. Tuttavia, in quanto scienza, appartiene sia alle scienze umane sia alle scienze sociali, poiché la comunicazione viene utilizzata per dare il suo contributo a diversi ambiti della vita sociale, come la politic...
    Disponible

    90,88 €

  • COMUNICAÇÃO INTERPESSOAL
    Arsène Tshimanga Kalonji
    É por vezes apropriado dizer que a comunicação é uma das ciências relativamente jovens, tendo começado a ser considerada como tal (ciência) apenas em meados do século XX. Mas, enquanto ciência, pertence tanto às humanidades como às ciências sociais, uma vez que a comunicação é utilizada para dar o seu contributo em diferentes domínios da vida social, como a política, a saúde, a...
    Disponible

    90,81 €

  • INTERPERSONAL COMMUNICATION
    Arsène Tshimanga Kalonji
    It’s fair to say that communication is one of the relatively young sciences, since it only began to be considered as such (science) in the mid-twentieth century. But as a science, it belongs to both the humanities and the social sciences, since communication makes a contribution to various areas of social life, such as politics, health, citizenship and so on. In fact, a communi...
    Disponible

    90,81 €

  • KOMUNIKACJA INTERPERSONALNA
    Arsène Tshimanga Kalonji
    Czasami właściwe jest stwierdzenie, że komunikacja jest jedną ze stosunkowo młodych nauk, która zaczęła być uważana za taką (naukę) dopiero w połowie XX wieku. Jednak jako nauka należy zarówno do nauk humanistycznych, jak i społecznych, ponieważ komunikacja jest wykorzystywana do wnoszenia wkładu w różne obszary życia społecznego, takie jak polityka, zdrowie, obywatelstwo itp. ...
    Disponible

    90,81 €

  • LA COMMUNICATION INTERPERSONNELLE
    Arsène Tshimanga Kalonji
    Il convient parfois de dire que la communication est une des sciences relativement jeunes puis qu’on n’a commencé à les considérer comme telles (science) vers le milieu du XXi-ème siècle. Mais en tant que science, elle appartient à la fois aux sciences humaines et sociales puis que la communication intervient pour apporter sa contribution aux différents domaines de la vie socia...
    Disponible

    92,25 €