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Coinvolgimento strategico dei clienti su Instagram

Coinvolgimento strategico dei clienti su Instagram

Xueqi Gong

60,44 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209414947
60,44 €
IVA incluido
Disponible

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Sobre IBD

Instagram è un sito di social networking (SNS) relativamente nuovo. Il suo database di utenti è cresciuto a un ritmo impressionante sin dal suo lancio nel 2010. Gli esperti di marketing si sono impegnati su questo servizio di acquisizione e condivisione di immagini (e video) mobili sempre più popolare per raggiungere gli utenti finali e, soprattutto, per costruire relazioni durature con loro. Questo libro affronta la questione di quali contenuti di marketing i marchi potrebbero utilizzare per coinvolgere strategicamente i clienti su Instagram in un contesto business to customer (B2C). Attraverso casi reali, esplorerete le strategie di Instagram per raggiungere diversi obiettivi di coinvolgimento. Capirete come coinvolgere i vostri clienti sfruttando il potere delle immagini.

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