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Co-Creation in der Creator Economy

Co-Creation in der Creator Economy

Johannes Heydenreich / Markus H. Dahm

21,01 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2024
Materia
Comunicación y presentación empresarial
ISBN:
9783658446567
21,01 €
IVA incluido
Disponible

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Sobre IBD

Dieses essential wirft einen Blick auf die zunehmende Bedeutung von gemeinschaftlicher Kreation in der aufstrebenden Creator Economy und gibt Content-Erstellern wertvolle Einblicke und konkrete Ratschläge, wie sie durch die Zusammenarbeit mit Fans und Followern nicht nur die Arbeitslast teilen, sondern auch eine unterstützende Gemeinschaft aufbauen können. Das Buch analysiert erfolgreiche Co-Creation-Modelle, bei denen Content-Verfasser Inhalte gemeinsam entwickeln und dabei von gemeinsamen Vermarktungsstrategien und Monetarisierungsansätzen profitieren.

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