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Cluetrain Manifesto

Cluetrain Manifesto

Christopher Locke / Doc Searls / Rick Levine

30,85 €
IVA incluido
Disponible
Editorial:
Hachette Book Group
Año de edición:
2011
Materia
Informática: cuestiones generales
ISBN:
9780465024094
30,85 €
IVA incluido
Disponible

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Sobre IBD

Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact. 

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