Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > CLASSIFICAÇÃO DOS ANÚNCIOS E CONSUMO DE ÁLCOOL PELOS ESTUDANTES EM MAKURDI, NIGÉRIA
CLASSIFICAÇÃO DOS ANÚNCIOS E CONSUMO DE ÁLCOOL PELOS ESTUDANTES EM MAKURDI, NIGÉRIA

CLASSIFICAÇÃO DOS ANÚNCIOS E CONSUMO DE ÁLCOOL PELOS ESTUDANTES EM MAKURDI, NIGÉRIA

Elijah Hembanen APEV / Gabriel Terzurum Apev / Winifred Doofan Tughgba

55,34 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208146481
55,34 €
IVA incluido
Disponible

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Sobre IBD

'Advert Ratings and Students’ Patronage of Alcohol in Makurdi, Nigeria' explora a influência da publicidade ao álcool no comportamento dos estudantes em Makurdi, Nigéria. O livro examina a forma como o apelo e a frequência dos anúncios de bebidas alcoólicas afectam os hábitos de consumo dos estudantes, centrando-se nas suas percepções, preferências e padrões de consumo.Através de uma combinação de inquéritos, entrevistas e análise de dados, os autores fornecem uma descrição detalhada da forma como as estratégias de marketing da indústria do álcool são percepcionadas pelos jovens de Makurdi. O livro destaca a correlação significativa entre anúncios altamente cotados e o aumento do consumo de álcool entre os estudantes, levantando questões importantes sobre o papel da publicidade na formação do comportamento dos jovens.

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