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再战农村电商：'互联网+'时代的下一个新战场

再战农村电商：'互联网+'时代的下一个新战场

文丹枫 徐小波

34,26 €
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Editorial:
China National Publications Import & Export C
Año de edición:
2016
Materia
Empresa y gestión
ISBN:
9787115410467
34,26 €
IVA incluido
Disponible

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Sobre IBD

'农村电商从出现到兴起，只用了短短两三年的时间，如今各大电商巨头纷纷涉足，想在其中攻城略地或者至少能分一杯羹，而到今年，国家层面上开始出台各项政策加大对农村电商的扶持，农村电商正可谓风生水起，站在2016年农村电商发展的分水岭上，人们不禁要问，这股农村互联网热能持续多久，在过去几十年的城乡发展如此不平衡的情况之下，农村，农业，农民的状态能承受农村电商的飞速发展吗？未来的农村电商将何去何从才能走出一条可持续发展的道路，从而才能真正带动农村市场的飞速起步，而本书作者文丹枫和徐小波两位老师把自己这几年对农村电商的观察与研究集结于本书，符合社会热点，极具前瞻性和指导意义。 内容简介目前，国家层面正在加快发展农村电商。随着阿里、*等电商巨头开始将眼光转向农村市场，买卖宝等立根于区县农村的企业，将面临着巨大的冲击，需要企业拓展出新的发展思路和模式。《再战农村电商 互联网 时代的下一个新战场》详细介绍了布局农村电商的方法，例如，如何利用'互联网 '重构农业全产业链，传统农业与电子商务如何融合与重构，农村电商快递产业如何搭建，如何在顶层设计 政策红利之下，开展农村电商创业等，希望为企业发展农村电商起到一定的启发作用。 《再战农村电商 互联网 时代的下一个新战场》适合各类企业营销经理、网络推广经理、企业营销总监、网站运营总监、各类电商运营经理、从事传统企业、近期想开展电商业务的大中小企业CEO及高管，以及对移动互联网感兴趣的读者和中小型创业者阅读。

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