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Choice and Preference in Media Use

Choice and Preference in Media Use

Silvia Knobloch-Westerwick

300,82 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2014
Materia
Estudios de comunicación
ISBN:
9780805855159

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Sobre IBD

In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

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Otros libros del autor

  • Choice and Preference in Media Use
    Silvia Knobloch-Westerwick
    Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But ...
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