LIBROS DEL AUTOR: silvia knobloch westerwick

2 resultados para LIBROS DEL AUTOR: silvia knobloch westerwick

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  • Choice and Preference in Media Use
    Silvia Knobloch-Westerwick
    Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But ...
    Disponible

    101,98 €

  • Mediated Communication & You
    Axel Westerwick / Silvia Knobloch-Westerwick
    Engaging, up-to-date, and accessible, Mediated Communication & You: An Introduction to Internet & Media Effects introduces you to crucial questions and issues in media use, the possible negative effects of media, and theories and research on mediated communication. The text helps readers develop an awareness of the diversity of mediated messages and media use responses. It also...
    Disponible

    150,74 €