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CHINESE INNOVATION AND BRANDING LEAPS

CHINESE INNOVATION AND BRANDING LEAPS

DURMUSOGLU SERDAR S / SERDAR S DURMUSOGLU

102,24 €
IVA incluido
Consulta disponibilidad
Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9789811249624

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the ’management of innovation, knowledge management, and branding’ by Chinese firms in the global arena as well as foreign firms in China.

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