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China Goes West

China Goes West

Joel Backaler

48,22 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Negocios internacionales
ISBN:
9781349671212
48,22 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

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