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CEO Branding

CEO Branding

Marc Fetscherin

106,65 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Gestión: liderazgo y motivación
ISBN:
9781138013728
106,65 €
IVA incluido
Disponible

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Sobre IBD

The CEO Brand explores the impact a CEO has on the firm and the ways in which this 'human brand' affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.

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Otros libros del autor

  • CEO Branding
    Marc Fetscherin
    The CEO Brand explores the impact a CEO has on the firm and the ways in which this 'human brand' affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation. ...