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Celebrity and the American Political Process

Celebrity and the American Political Process

Jennifer Brubaker

51,66 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9781498579742
51,66 €
IVA incluido
Disponible

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Sobre IBD

This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.

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Otros libros del autor

  • Celebrity and the American Political Process
    Jennifer Brubaker
    This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements. ...