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网红粉丝经济学

网红粉丝经济学

曹志

25,66 €
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Editorial:
China National Publications Import & Export C
Año de edición:
2016
Materia
Empresa y gestión
ISBN:
9787115443229
25,66 €
IVA incluido
Disponible

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Sobre IBD

'1.《网红粉丝经济学》作者有深厚的从业背景，对互联网行业有着较为深入的认知。在实际的操盘工作中积累了较多的案例以及实践工作，对社群经济和粉丝经济的建设与打造的理解更为深刻，对于企业遇到的具体问题也更为明确和具体。 2.《网红粉丝经济学》的针对性、实用性较强，全书理论以及案例结合自然，注重落地方法，本书给出运营等具体操作方法以及与企业宣传推广怎样玩转社群和粉丝经济给出较为全面系统的解决方案，行文较为流畅精简，可读性较好。 内容简介《网红粉丝经济学》从新媒体爆发所带来粉丝经济变革讲起，剖析网红经济下的'网红'模式，阐述基于持续互动的粉丝聚合、粉丝智慧的共同'创造'、粉丝参与的众筹模式、实时响应的粉丝管理、情感触发的情景营销、网红引导的流量变现等给出6条制胜法则，同时给出网红品 牌运营的独到见解。作者简介曹志，宝贝详情心理学创始人；天猫智囊团导师；派代优秀作者TOP1；清华商学院特邀讲师；靠我特邀智客成员；智会极致转化社群创始人；天凝魔术创始人。从事电商6年时间，操盘过10个不同的类目，打造超过30多个爆款，*的特点每个店铺都是从0开始操盘，少的年销售额600万，的年销售额2.1亿

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