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社群商业：社群经济时代的掘金法则

社群商业：社群经济时代的掘金法则

刘兴隆 康咏铧

44,98 €
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Editorial:
China National Publications Import & Export C
Año de edición:
2016
Materia
Empresa y gestión
ISBN:
9787115423474
44,98 €
IVA incluido
Disponible

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Sobre IBD

'1.互联网的飞速发展不仅颠覆了传统企业的商业模式，也使得每一个商品品类都能更准确、快捷地与目标用户建立连接，通过对杰出社群的运营，在激烈的市场竞争中获得自己的一席之地。进入Web2.0时代，基于共同的价值、兴趣、需求、主题等而形成的网络社群，已经成为互联网发展极具特色的表征之一。特别是微博、微信等移动社交App的发展普及，更是让人感受到了互联网连接的魅力。社群经济已经成为Web2.0时代我国经济变革的新引擎。顺应移动互联时代连接一切的趋势，不论是政府还是企业，都开始注重社群经济的巨大价值和力量，并借此进行自我的转型重构，传统企业想要转型必须重视社群的价值，了解社群经济时代的掘金法则。2.未来谁能掌握社群，谁能用好社群，谁就能成为移动时代的行业领跑者！这是本书所要传递的核心内容，两位作者有深厚的从业背景，通过自己的创业实践和成功经历，解析移动互联网商业模式，给出运营社群等具体操作方法，帮助企业玩转社群，给出全面系统的移动互联网解决方案。3.本书从社群的构建、社群的运营、管理与维护、社群生态圈、社群 电商、社群 微商、社群营销等各个不同的角度，带领读者依托社群经济，实现企业的互联网进阶，通过详解成功企业的社群方法论，帮助读者发现社群商业时代的掘金机会。 内容简介《社群商业 社群经济时代的掘金法则》首先从移动互联网时代的商业环境出发，提出了互联网社群这一新型商业形态的诞生与崛起；然后从社群的构建、社群的运营、管理与维护、社群生态圈、社群 电商、社群 微商、社群营销等各个不同的角度，带领读者依托社群经济，实现企业的互联网进阶，在书末，通过详解罗辑思维的社群方法论，帮助读者发现社群商业时代的掘金机会。《社群商业 社群经济时代的掘金法则》适合各类企业营销经理、网络推广经理、企业营销总监、网站运营总监、各类电商运营经理，以及从事传统企业、近期想开展电商业务的大中小企业CEO及高管，对移动互联网感兴趣的读者、小型创业者阅读。

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