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Cashback as a Trend in Online-Marketing?

Cashback as a Trend in Online-Marketing?

Sascha Kiener

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783639152906
60,50 €
IVA incluido
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Sobre IBD

The present paper considers the concept of cashbackas a trend in online marketing.This topic was chosen for the analysis and researchdue to its relevance and the currenttendency for the development of online markets andthe methods of promotion in thesemarkets. The importance of Internet nowadays isgrowing essentially; proportionallygrows the need in new market ways to attractcustomers’ attention and promoteparticular products/services.Cashback as a phenomenon in the online marketing isan important issue and it shouldbe thoroughly researched and analyzed for the purposeof maximizing the potentialachievements of the reward system.This paper considers the concept of cashback on aninternational level, analyzes salesincrease possibilities for businesses and cashbackcompanies, concepts and problems ofaffiliate-marketing, the psychological impact oncustomers, development of cashback ine-commerce and future prospect of the cashbackdevelopment.

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